What Happens When You Bring Big Business Marketing Into a Growing Firm
The challenge
Despite an established £30M turnover, this professional services firm was still heavily reliant on relationship-led growth. Marketing infrastructure hadn’t kept pace with the business’s ambitions.
There was no inbound strategy, no lead tracking, limited performance visibility and no clear roadmap for growth. Website activity wasn’t being tracked, valuable CRM data sat dormant and leadership lacked confidence in where marketing investment should go next.
What I delivered
I was initially engaged to conduct a full marketing review across people, technology, programmes, reporting and processes – before being retained as Fractional CMO to lead the transformation.
This included:
The focus was to move marketing from reactive activity to a scalable commercial function.
The impact
In a short period of time, the business moved from fragmented marketing activity to a far more structured growth model.
This resulted in:
The result: leadership gained the confidence, infrastructure and strategic direction needed to scale marketing properly.
“What Jenny brought wasn’t just a marketing plan – it was a completely different way of thinking about what marketing could do for the business. She translated complex digital strategy into something the board could understand, get behind and invest in. The impact has been significant and we’re only at the beginning.”
