Thirty years in. Here’s what I’ve learned.

I’ve spent my career inside businesses where marketing had to prove its worth every quarter. Where the stakes were high and the expectations were real.

  • Strategy built on insight beats strategy built on assumption — every time.
  • Keeping the customer at the centre of every decision is the only thing that makes marketing sustainable.
  • The best marketing leaders aren’t the ones who know the most — they’re the ones who hire people who do, and then get out of their way.
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With AI, technology and automation, the strategies that once required enterprise budgets are available to any business willing to think strategically. That’s exactly what Evergreen Brands was built to do.

A track record built inside complex, high-growth businesses

Hogan Lovells
Morgan McKinley
Org Group
Robert Half
Simplicity In Business
Abtran
CIPD
Eames Group

What’s different about working with me

I’ve spent thirty years on your side of the table. Here’s what that means when I work as your fractional CMO.

1

A CMO, not a consultant

I lead from inside, not outside. Embedded in your team, accountable for the outcomes, not just the recommendations.

2

Thirty years of inside experience

I’ve led marketing functions, managed global teams and been accountable for the same commercial pressures you face.

3

Strategy that gets embedded

I don’t hand over a document and disappear. I stay close until the plan is working and the capability is yours to keep.

4

Marketing your board will back

I translate complex marketing into clear commercial language that leadership teams understand, believe in and invest in.

5

Enterprise thinking, SME investment

The strategies that drive growth at scale, brought inside your business at a fraction of the cost.

Ready to build marketing that drives growth — and lasts?