“Every interaction with Jenny is an opportunity to benefit from her unique, battle-tested marketing leadership.”
If any of this sounds familiar, you’re not alone.
These are the conversations I’m having with MDs and CEOs every week:
Marketing without leadership doesn’t build businesses. It burns budgets.
I know what it’s like to be accountable for growth – and to wonder whether the marketing around you is building the business or just supporting the people who are.
What a fractional CMO brings to your business…
Marketing Strategy
Insight-led strategy, roadmap and priorities – making every pound of marketing work harder
Brand Strategy
From proposition to rollout – the leadership to build a brand that wins the right clients
Digital Strategy & CX
Better customer journeys, smarter automation and stronger lead generation
Marketing Operating Model
The right structure, processes and technology – built for where you’re going, not where you’ve been
How we work together
It always starts with a conversation – free, no pitch, and focused entirely on you. Tell me about your business, your goals and your challenges. It’s a chance for me to understand where you are – and for you to decide if I’m the right fit.
1
Understand first, recommend second
A deep dive into your business – positioning, strategy, team, processes and budgets – to find the gaps before anything is built
2
The right plan for your business
A clear growth roadmap with the priorities and investment decisions that will move your business forward
3
Where the plan becomes real
Embedded in your business – leading, developing and advising – until the strategy is working and the capability is yours to keep
Case studies
From global rebrands to digital transformation – real engagements, real challenges and the results that followed.
Strategic marketing leadership, on your own terms
The right model depends on where you are and what you need. Here’s how I work:
Project
A defined piece of work. A clear outcome.
When you need the right answer, built properly and handed over ready to use – brand strategy, strategic planning, marketing audit, skills audit or team restructure.
Fractional
Embedded marketing leadership, without the full-time hire.
I work inside your business as your fractional CMO – leading the marketing function, building systems and processes, developing your team and reporting to the board.
Mentoring
A senior marketing voice when you need one.
Mentoring your marketing leader, advising your board, or acting as a strategic sounding board as you navigate growth, change or a new market.
“She absolutely understands the need for marketing and operations to work in sync and brought a highly commercial mindset to this partnership.”
“Jenny delivered a comprehensive and highly successful brand refresh programme with the ability to engage with multiple stakeholder groups to gain buy-in and maximise success in what was a complex and strategically important programme.”
“Jenny is an outstanding marketing leader who blends strategic vision with a deep understanding of brand, customer engagement, and business growth — delivering real, measurable results.”
“Jenny is intelligent, strategic, level-headed, wise, credible, calm and reliable. But above all, she is a kind human.”
“Jenny is the rare marketing executive that can create effective, big-picture strategy but who also knows how to prioritise and execute the small details necessary to turn that strategy into reality. Every interaction with Jenny is an opportunity to benefit from her unique, battle-tested marketing leadership.”
