Evergreeen Brands Quotes

“Every interaction with Jenny is an opportunity to benefit from her unique, battle-tested marketing leadership.”

Ben Stephenson, Robert Half

If any of this sounds familiar, you’re not alone.

These are the conversations I’m having with MDs and CEOs every week:

  • Our positioning isn’t helping us win the right clients
  • Growth is too dependent on individuals, not the brand
  • Marketing and business development aren’t aligned
  • We’re spending on marketing but I can’t track it to revenue
  • My marketing team isn’t built for where we’re heading
  • Our competitors are evolving faster than we are

Marketing without leadership doesn’t build businesses. It burns budgets.

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I know what it’s like to be accountable for growth – and to wonder whether the marketing around you is building the business or just supporting the people who are.

What a fractional CMO brings to your business…

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Marketing Strategy

Insight-led strategy, roadmap and priorities – making every pound of marketing work harder

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Brand Strategy

From proposition to rollout – the leadership to build a brand that wins the right clients

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Digital Strategy & CX

Better customer journeys, smarter automation and stronger lead generation

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Marketing Operating Model

The right structure, processes and technology – built for where you’re going, not where you’ve been

Jenny Lynch

Tired of plans that gather dust?

Most marketing engagements end with a document and a handshake. The strategy sits on a shelf. Nothing changes.

I work differently. Embedded in your business, alongside your leadership team, accountable for the outcomes — not just the thinking.

How we work together

It always starts with a conversation – free, no pitch, and focused entirely on you. Tell me about your business, your goals and your challenges. It’s a chance for me to understand where you are – and for you to decide if I’m the right fit.

1

Understand first, recommend second

A deep dive into your business – positioning, strategy, team, processes and budgets – to find the gaps before anything is built

2

The right plan for your business

A clear growth roadmap with the priorities and investment decisions that will move your business forward

3

Where the plan becomes real

Embedded in your business – leading, developing and advising – until the strategy is working and the capability is yours to keep

Case studies

From global rebrands to digital transformation – real engagements, real challenges and the results that followed.

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CIPD

A bold new purpose needed a brand to match – rolled out across 130 countries in nine months, with a membership of 135,000 behind it.

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Robert Half

Winning market share across 16 countries with lean teams and no budget increase – by building a thought leadership engine that drove both brand and pipeline.

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Org Group

Three businesses. No unifying brand. We built the proposition that brought them together – and gave the group the clarity to go to market with purpose.

Strategic marketing leadership, on your own terms

The right model depends on where you are and what you need. Here’s how I work:

Project

A defined piece of work. A clear outcome.

When you need the right answer, built properly and handed over ready to use – brand strategy, strategic planning, marketing audit, skills audit or team restructure.

Fractional

Embedded marketing leadership, without the full-time hire.

I work inside your business as your fractional CMO – leading the marketing function, building systems and processes, developing your team and reporting to the board.

Mentoring

A senior marketing voice when you need one.

Mentoring your marketing leader, advising your board, or acting as a strategic sounding board as you navigate growth, change or a new market.

Evergreeen Brands Quotes
“She absolutely understands the need for marketing and operations to work in sync and brought a highly commercial mindset to this partnership.”
Ronan Hill, Chief Operations Officer, Morgan McKinley
“Jenny delivered a comprehensive and highly successful brand refresh programme with the ability to engage with multiple stakeholder groups to gain buy-in and maximise success in what was a complex and strategically important programme.”
Sue Upton, Director of Brand & Marketing, CIPD
“Jenny is an outstanding marketing leader who blends strategic vision with a deep understanding of brand, customer engagement, and business growth — delivering real, measurable results.”
Helen Gallagher O’Beirne, Group Chief People Officer, Org Group
“Jenny is intelligent, strategic, level-headed, wise, credible, calm and reliable. But above all, she is a kind human.”
Sofia Qureshi, International Marketing Director
“Jenny is the rare marketing executive that can create effective, big-picture strategy but who also knows how to prioritise and execute the small details necessary to turn that strategy into reality. Every interaction with Jenny is an opportunity to benefit from her unique, battle-tested marketing leadership.”
Ben Stephenson, Senior Creative & Content Director, Robert Half

Ready to build marketing that drives growth — and lasts?