Scaling Marketing Without Scaling Headcount
The challenge
Robert Half was the category leader in the US, but internationally the landscape was far more complex – spanning 16 countries, seven regional hubs, multiple service lines and varied economic conditions.
Sales teams needed a consistent pipeline of opportunities, but market conditions were constantly shifting and marketing budgets and headcount couldn’t simply expand to meet demand.
The challenge wasn’t building a bigger team – it was creating a more scalable marketing engine that could move faster, work smarter and deliver consistent results across multiple markets.
What I delivered
I led the international marketing function through a period of significant market disruption – including economic uncertainty, political instability and a global health crisis.
My focus was on building a more efficient, commercially aligned marketing model that could scale without increasing headcount.
This included:
Rather than running isolated campaigns, we built a repeatable thought leadership engine designed to generate demand consistently across multiple regions.
The challenge
The transformation created a leaner, more scalable marketing function that delivered stronger commercial outcomes without increasing resource.
It enabled the business to:
The result: a marketing model built to scale – without scaling headcount.
“Across multiple countries, supporting different brands and services, Jenny was always able to ensure that she and her teams added value with impactful concepts for key campaigns… particularly beneficial during a period where classic concepts rapidly evolved into plenty of digital content requiring the navigation of multiple new service vendors.”
